1. Protection of Intellectual Property Rights
                  
                The   protection of Intellectual Property Rights, or IPR, is one of the major global   concerns.
                
                IPR issues vary from harmonisation and quality to enforcement.   Particularly high on the Japan-EU agenda are counterfeiting and piracy.   Counterfeiting and piracy weaken the motivation for innovation and creativity,   and undermine competitiveness. They might also threaten the health and safety of   consumers. Fake Gucci bags or songs of Britney Spears copied without licence are   few examples.
                
                In the year 2005, Japanese Customs seized more than one   million counterfeit and pirated goods. In the same year, EU Customs seized more   than 75 million such articles. The damage has been increasing as more   sophisticated technology has become readily available and distribution has   become easier, by a wide usage of the internet, for example. 
                
                Against   such a background, at the 2006 G8 Summit, the leaders adopted a statement on   “Combating IPR Piracy and Counterfeiting”. It gave priority to such actions as   (i) promoting and upholding laws, regulations and/or procedures to strengthen   IPR enforcement, (ii) raising awareness in civil society and in the business   community of legal ways to protect and enforce IPR and of the threats of piracy   and counterfeiting, and (iii) providing technical assistance in that area to   developing countries. The leaders also agreed that close cooperation between law   enforcement agencies, including customs authorities, is of great importance. 
                
                2. Efforts in Japan and the EU
                
                Both Japan and the EU have   been actively engaged in IPR protection and enforcement.
                
                (1)   Japan
                
                In Japan, with the economic recession continuing after the   collapse of the so-called bubble economy, awareness has been widely shared since   the late 1990s, that Japan should take nationwide measures to create, protect,   and use intellectual property so as to revitalise its economy. 
                Prime   Minister Koizumi, in his policy speech at the Diet in February 2002, set a   national goal to strategically protect, and utilise, the results of research   activities and creative endeavours as intellectual properties, and to enhance   the international competitiveness of Japanese industries. His speech was   followed by the establishment of the Strategic Council on Intellectual Property   in March 2002, and the Intellectual Property Policy Headquarters in the Cabinet   in March 2003. One of the noteworthy developments the Headquarters promoted is   the establishment in April 2005 of the IP High Court, with a view to reinforcing   the dispute resolution function, and to proclaiming the national policy that   intellectual property was one of the top priorities.
                
                The “Intellectual   Property Strategic Program 2006”, announced by the Headquarters in June 2006, is   to promote such actions as (i) achieving early adoption of an international   Treaty on the Non-proliferation of counterfeit and pirated goods; (ii)   strengthening measures against, and cooperation with, countries and regions   where infringements have been exposed; (iii) reinforcing countermeasures in   foreign markets through cooperation with the United States and Europe; (iv)   tightening regulations at the national borders, and in the country; and (v)   strengthening cooperation between public and private sectors. 
                
                (2) The   EU
                
                The EU, on its part, set a strategic goal in 2000 to become “the   most competitive and dynamic knowledge-based economy in the world capable of   sustainable economic growth with more and better jobs and greater social   cohesion”. 
                In 2005, the EU presented an Action Plan to combat counterfeiting   and piracy. In order for Customs to tackle counterfeit and pirated goods more   effectively, for example, the Action Plan sets forth a package of measures to   (i) increase Community level protection through improved legislation and   operational controls; (ii) strengthen the customs/business partnership; and   (iii) reinforce international cooperation in this area.
                
                3. Japan-EU   Cooperation
                
                Japan and the EU have been engaged in various cooperation   on the counterfeiting and piracy issue. 
                
                The 2004 Japan-EU Summit adopted   the “Japan-EU Joint Initiative for the Enforcement of IPR in Asia”. This   initiative was to strengthen our cooperation for combating counterfeiting and   piracy goods in Asia. It focused on, among others, (i) closely following-up   Asian countries’ progress in the fight against counterfeiting and piracy, and   (ii) exchanging information on technical cooperation projects. Subsequently in   October in the same year, an EU-Japan IP Seminar was held in China. 
                
                In   October 2006, in support of the EC’s approach on IPR enforcement in the WTO   Council of the TRIPs (Agreement on Trade-Related Aspects of Intellectual   Property Rights), Japan, together with the EC, the US and Switzerland, presented   a Joint Communication on IPR enforcement to the TRIPs Council. The purpose of   this communication is to anchor the enforcement issue in the TRIPs Council   debate and serve as a basis for further substantive discussions. 
                
                Japan-EU cooperation in IPR protection and enforcement is also active at   the business level. In February 2005, senior representatives from the US Chamber   of Commerce, the IPR Protection Forum from Japan, UNICE, and the International   Chamber of Commerce met in Brussels to discuss how they could work closely   together to address the growing global threat of counterfeiting, piracy and IPR   violations. Announcing a declaration, they agreed to join efforts to further   cooperate and develop coordinated actions to address this   issue.